Three tools for getting a head start on the new year
Thank you so much for following Writer Way in 2012. Thanks for your comments and feedback, and for telling friendsContinue Reading
Karen G. Anderson, writing and content strategy
Thank you so much for following Writer Way in 2012. Thanks for your comments and feedback, and for telling friendsContinue Reading
Neglected social media accounts can tarnish an organization’s reputation.
Should your company set up a Facebook presence? Yes, if a high percentage of its customers are already active Facebook users and…
Google+ won’t let you integrate multiple Google mail accounts into one Google+ identity, and that makes using Google+ a frustrating time suck.
On Twitter there’s just no excuse for mind-numbing teasers, drive-by rants, and self-congratulatory re-runs.
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang).
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence.
Your forays into social media should be designed to enhance rather than undermine your overall performance.
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition.
Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing.