I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s still back in the old days when you could win at […]
Should your company set up a Facebook presence? Yes, if a high percentage of its customers are already active Facebook users and…
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.
Here’s a quick guide to some good glossaries of social media and SEO terms.
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why.
There’s no “right way” to name a business. But Seattle entrepreneur Chris Rugh’s article in Octane magazine provides an excellent overview on issues to consider.