SEO – Writer Way

by Karen Anderson July 14, 2015 0

Dramatic changes for SEO are only just beginning

I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading

by Karen Anderson August 9, 2012 2

SEO Social Media

Businesses: To Facebook, or not to Facebook?

Should your company set up a Facebook presence? Yes, if a high percentage of its customers are already active Facebook users and…

by Karen Anderson December 6, 2011 1

Blogging Communication Marketing Communications Social Media

When corporate blogging makes no sense

Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.

by Karen Anderson May 23, 2011 6

Marketing Communications Social Media

Swatting the social media buzzwords

Here’s a quick guide to some good glossaries of social media and SEO terms.

by Karen Anderson February 3, 2011 0

Marketing Communications Social Media

Social Media for PR (a presentation)

You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.

by Karen Anderson May 20, 2010 6

SEO

How you will know if it’s real SEO

For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why.

by Karen Anderson June 29, 2009 1

Marketing Communications SEO

What’s your name?

There’s no “right way” to name a business. But Seattle entrepreneur Chris Rugh’s article in Octane magazine provides an excellent overview on issues to consider.

by Karen Anderson April 9, 2009 0

Blogging Social Media

Who you gonna call? Ghost bloggers.

I sit down with clients and figure out what they really want to get in return for the time they put in — or the money they spend — on a business blog.

by Karen Anderson January 29, 2009 5

Blogging Marketing Communications SEO Social Media Web Content

Way beyond blogs

A year ago, Peggy Sturdivant, a Seattle neighborhood news blogger, invited me to do a joint presentation for a PRContinue Reading

by Karen Anderson January 17, 2009 0

SEO

Think before you shrink

Web 1 Marketing has a great post on how shrinking a URL (using services such as TinyURL or BudURL) worksContinue Reading

Tag: SEO

Dramatic changes for SEO are only just beginning

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