Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Karen G. Anderson, writing and content strategy
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Should your company set up a Facebook presence? Yes, if a high percentage of its customers are already active Facebook users and…
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.
Here’s a quick guide to some good glossaries of social media and SEO terms.
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why.
There’s no “right way” to name a business. But Seattle entrepreneur Chris Rugh’s article in Octane magazine provides an excellent overview on issues to consider.
I sit down with clients and figure out what they really want to get in return for the time they put in — or the money they spend — on a business blog.
A year ago, Peggy Sturdivant, a Seattle neighborhood news blogger, invited me to do a joint presentation for a PRContinue Reading
Web 1 Marketing has a great post on how shrinking a URL (using services such as TinyURL or BudURL) worksContinue Reading