Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Tag: SEO
Businesses: To Facebook, or not to Facebook?
Should your company set up a Facebook presence? Yes, if a high percentage of its customers are already active Facebook users and…
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.
Swatting the social media buzzwords
Here’s a quick guide to some good glossaries of social media and SEO terms.
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.
How you will know if it’s real SEO
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why.
What’s your name?
There’s no “right way” to name a business. But Seattle entrepreneur Chris Rugh’s article in Octane magazine provides an excellent overview on issues to consider.
Who you gonna call? Ghost bloggers.
I sit down with clients and figure out what they really want to get in return for the time they put in — or the money they spend — on a business blog.
Way beyond blogs
A year ago, Peggy Sturdivant, a Seattle neighborhood news blogger, invited me to do a joint presentation for a PRContinue Reading
Think before you shrink
Web 1 Marketing has a great post on how shrinking a URL (using services such as TinyURL or BudURL) worksContinue Reading
