How (and why) to write while furious
How can I write about marketing communications topics when I’m shaking with anger and shame about the political situation in this country? Joe Hage helps me figure things out.
Category: Marketing Communications
Presentation tips: Slides are free!
I’ve been to three conferences in as many weeks, and all three of them included presentations that crammed way too muchContinue Reading
A shout-out to LinkedIn — and my colleagues
Free, organic marketing — that takes time. But it has at least one advantage: if you build and nurture a good LinkedIn network, the leads that come from it are very well qualified.
Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Mobile-friendly web design: Look before you leap into the future
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
Dancing with your audience — thoughts on social media
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Before you fall in love with your business card
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories. They’re what people remember
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
What’s next in website design? Scroll down to see
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
