Presentation tips: Slides are free!
I’ve been to three conferences in as many weeks, and all three of them included presentations that crammed way too much information, in teeny tiny type, onto a series of unreadable slides. […]
Category Archives: Marketing Communications
A shout-out to LinkedIn — and my colleagues
Free, organic marketing — that takes time. But it has at least one advantage: if you build and nurture a good LinkedIn network, the leads that come from it are very well qualified.
Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Mobile-friendly web design: Look before you leap into the future
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went off and did some research on About pages (specifically for small-business websites). I found […]
Dancing with your audience — thoughts on social media
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Before you fall in love with your business card
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
