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What’s next for tech blogging?

Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang).

In End of an Era: The Golden Age of Tech Blogging is Over, Jeremiah Owyang pinpoints the four trends that signal a shift in blogs that cover electronics technology and the tech industry:

  • Indie tech blogs acquired by corporate media
  • Key tech bloggers exiting from major tech blogging sites
  • Audiences wooed away by channels with shorter, faster, messages: Twitter, Facebook, Google+
  • Fewer tech bloggers making a living via blogging alone

My own predictions for 2012:

  • Corporate-owned tech blogs will increasingly adopt the tools of business blogging (better keywording and other SEO elements).
  • It will be increasingly difficult for new tech blogs, even those by well-known individuals, to gain traction — especially if they focus on offering opinions rather than tools or information.
  • Some new influencers will rise to the top using YouTube channels (in conjunction with Facebook and Twitter) rather than blogs. (Check out what Chris Pirillo has been up to recently.)
  • Successful blogs will feature online education (how-tos), including video; they may offer click-throughs to inexpensive ($1 – 5) paid content modules — from online quizzes to ebooks — that expand on the blog posts.

1 comment on “What’s next for tech blogging?

  1. Sounds like what’s shaping up.

    Like

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