Do you patronize a business that steals content?
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition.
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why.