Web Content – Writer Way

by Karen Anderson February 11, 2016 3

Social Media for PR (2016 edition)

It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading

by Karen Anderson August 10, 2015 1

Marketing Communications Web Content Web Design

Mobile-friendly web design: Look before you leap into the future

Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.

by Karen Anderson July 14, 2015 0

Communication Online Work/Life SEO Web Content

Dramatic changes for SEO are only just beginning

I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading

by Karen Anderson March 18, 2015 0

Communication Marketing Communications SEO Web Content Web Design

Effective web content: Rethinking your About page

I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading

by Karen Anderson May 7, 2014 0

Communication Marketing Communications Web Content

Getting control of your content: The Language of Content Strategy

Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to theContinue Reading

by Karen Anderson March 3, 2014 0

Journalism Publishing Web Content

The future of journalism on the web

Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.

by Karen Anderson February 6, 2014 0

Blogging Communication Marketing Communications Social Media Web Content

Storytelling for Social Media

Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.

by Karen Anderson November 4, 2013 1

Communication Marketing Communications Web Content Web Design

Why there’s nothing funny about your website’s photos

Tips for finding a corporate photographer for your company’s website and executive headshots.

by Karen Anderson May 29, 2013 2

Communication Marketing Communications SEO Social Media Web Content Web Design

An inside look at SEO that outsiders can understand

Rand Fishkin talks about what SEO is and isn’t, and what people (rightly or wrongly) think about search engine optimization.

by Karen Anderson January 24, 2013 0

Blogging Communication Marketing Communications Online Work/Life Social Media Web Content Writing

Social Media Survival presentation

A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.

Category: Web Content

Mobile-friendly web design: Look before you leap into the future

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Dramatic changes for SEO are only just beginning

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Effective web content: Rethinking your About page

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Getting control of your content: The Language of Content Strategy

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The future of journalism on the web

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Why there’s nothing funny about your website’s photos

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