Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Karen G. Anderson, writing and content strategy
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to theContinue Reading
Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
Tips for finding a corporate photographer for your company’s website and executive headshots.
Rand Fishkin talks about what SEO is and isn’t, and what people (rightly or wrongly) think about search engine optimization.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.