Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Category: Web Content
Mobile-friendly web design: Look before you leap into the future
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
Getting control of your content: The Language of Content Strategy
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to theContinue Reading
The future of journalism on the web
Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.
Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
Why there’s nothing funny about your website’s photos
Tips for finding a corporate photographer for your company’s website and executive headshots.
An inside look at SEO that outsiders can understand
Rand Fishkin talks about what SEO is and isn’t, and what people (rightly or wrongly) think about search engine optimization.
Social Media Survival presentation
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
