It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s still back in the old days when you could win at […]
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went off and did some research on About pages (specifically for small-business websites). I found […]
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to the product, from ads to websites to printed packaging and user manuals. […]
Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.