It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.
Neglected social media accounts can tarnish an organization’s reputation.