Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Tag Archives: Social Media
Dancing with your audience — thoughts on social media
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
MacVoices: Chuck Joiner and I talk about blogging
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
Social Media Survival presentation
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Eww! Gross! Time for remedial social media training
Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.
How to lose at the social media game
Neglected social media accounts can tarnish an organization’s reputation.
