Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Tag: Social Media
Dancing with your audience — thoughts on social media
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
MacVoices: Chuck Joiner and I talk about blogging
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
Social Media Survival presentation
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Eww! Gross! Time for remedial social media training
Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.
How to lose at the social media game
Neglected social media accounts can tarnish an organization’s reputation.
Social media mistake #1: Fuzzy pink slippers that don’t fit
Don’t settle for a generic “social media package.” If you don’t know your social media needs and budget, a social media audit will help you find out.
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence.
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance.
