Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Karen G. Anderson, writing and content strategy
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.
Neglected social media accounts can tarnish an organization’s reputation.
Don’t settle for a generic “social media package.” If you don’t know your social media needs and budget, a social media audit will help you find out.
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence.
Your forays into social media should be designed to enhance rather than undermine your overall performance.