Social Media – Writer Way

by Karen Anderson February 11, 2016 3

Social Media for PR (2016 edition)

It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading

by Karen Anderson February 19, 2015 2

Blogging Marketing Communications SEO Social Media

Dancing with your audience — thoughts on social media

Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.

by Karen Anderson February 6, 2014 0

Blogging Communication Marketing Communications Social Media Web Content

Storytelling for Social Media

Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.

by Karen Anderson May 15, 2013 0

Blogging Online Work/Life SEO Social Media

MacVoices: Chuck Joiner and I talk about blogging

Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.

by Karen Anderson January 24, 2013 0

Blogging Communication Marketing Communications Online Work/Life Social Media Web Content Writing

Social Media Survival presentation

A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.

by Karen Anderson November 28, 2012 0

Online Work/Life Social Media

Eww! Gross! Time for remedial social media training

Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.

by Karen Anderson October 4, 2012 0

Communication Marketing Communications Social Media

How to lose at the social media game

Neglected social media accounts can tarnish an organization’s reputation.

by Karen Anderson April 5, 2012 2

Social Media Web Content

Social media mistake #1: Fuzzy pink slippers that don’t fit

Don’t settle for a generic “social media package.” If you don’t know your social media needs and budget, a social media audit will help you find out.

by Karen Anderson October 20, 2011 1

Marketing Communications SEO Social Media

Social media — a quick guide to doing it right

The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence.

by Karen Anderson September 23, 2011 1

Marketing Communications Social Media

The cross-training approach to social media marketing

Your forays into social media should be designed to enhance rather than undermine your overall performance.

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