John Scalzi has spotted a change in the way we react to viral blog posts: The discussions that used to take place on our blogs are now taking place on Facebook and Twitter. What does this mean?
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
Pew Internet reports that Facebook is far and away the most popular social media site for adults.
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.