Social network – Writer Way

by Karen Anderson August 30, 2011 0

Twitter as paperboy: The role of distribution in online publishing

Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing.

by Karen Anderson February 3, 2011 0

Marketing Communications Social Media

Social Media for PR (a presentation)

You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.

by Karen Anderson September 16, 2010 0

Marketing Communications Social Media

Book review: The definitive guide for businesses that Tweet

The Definitive Twitter Guide is a must-have for contemporary marketers. Author Shannon Evans provides a substantive, thoughtful description of how the market has evolved to a place in which 140-word messages, carefully crafted and frequently sent, can establish, communicate, and reinforce a company’s reputation.