February 3, 2010

Terry Pratchett’s “Shaking Hands with Death”

Imagine a very, very slow-motion car crash. Nothing much seems to be happening. There’s an occasional little bang, a crunch, a screw pops out and spins across the dashboard as if we’re in Apollo 13. But the radio is still playing, the heater is on and it doesn’t seem all that bad, except for the certain knowledge that sooner or later you will definitely be going headfirst through the windscreen.

Whatever your views on death, if you are a writer, you can’t help but admire this speech by Sir Terry Pratchett, given as a Richard Dimbleby lecture. It was read Feb. 1 on BBC1 by Tony Robinson.

February 1, 2010

Old media 1, Amazon 0

Three reasons to read novelist John Scalzi’s color commentary on the Amazon vs. Macmillan catfight this weekend:

1. You followed the Tweets and blog posts documenting the mysterious disappearance of one-sixth of Amazon.com’s books (those published by Macmillan) from the website Friday evening and want to know what was going on behind the scenes.

2. You tried to ignore the back and forth, but want to know how it ended and why.

3. You are a public relations or marketing professional and you want to follow along as Scalzi documents all the ways that Amazon set the scene for a PR disaster and  made things worse every single step of the way.

January 27, 2010

A few notes on social media

This evening I had a wonderful time giving a presentation on social media for the Public Relations Writing class at the University of Washington.

This is the Keynote slide presentation and here are some additional notes:

What the rise of “social media” means for PR

New PR tools (includes list of suggested online reading and sites to follow)

How to “power up” a PR blog

January 12, 2010

Round-the-clock drives people round the bend

24/7A list I follow pointed me to a Jan. 9 article in The New York Times which predicts a new generation that expects instant replies to its queries for information. The author, Brad Stone, believes this is the generation his 2-year-old belongs to, a generation that will view even the current 20-somethings as “Old Fogies” when it comes to information technology.

Stone quotes Larry Rosen, a professor of psychology at California State University, Dominguez Hills, who has written “Rewired: Understanding the iGeneration and the Way They Learn.”

Dr. Rosen said that the newest generations, unlike their older peers, will expect an instant response from everyone they communicate with, and won’t have the patience for anything less.

“They’ll want their teachers and professors to respond to them immediately, and they will expect instantaneous access to everyone, because after all, that is the experience they have growing up,” he said.

I’ve got news for Rosen and Stone. People who expect instant responses have been around for centuries. They’re called “tyrants.” They can also be known as “bosses” and “clients” (or even “spouses”) to those unwary or unwise enough to get involved with them.

I’ve had some amusing experiences along those lines recently. All too recently. Last night there was a message left on my phone at 7 p.m. by a businesswoman I’d never met saying that she wanted to talk with me about doing some writing for her website. In the message, she asked me to call her back later in the evening. “I work from 7 a.m. to midnight, seven days a week — this project is so important,” she said in a highly dramatic tone. “You can call me any time, so we can get started as soon as possible.”

I called her back this morning, on my way to a meeting in Olympia. It took quite a bit of conversation to politely get her to hear that I was saying “no” to working on her Very Important project. What I didn’t tell her, though I was sorely tempted, was that it was not my current busy schedule, or the quality of her project, that prompted my firm “no.” What turned me off was her insane approach to the project. Clients who don’t have any balance between work, friends/family, and play in their own lives will never understand that I insist on having that balance in my life.

I am sensitive to the balance issue because of a bizarre experience I had a few weeks ago. (NOTE: Details are changed to protect identities.) I was working with an out-of-state client on a long-range project that involves routine phone meetings. He emailed me saying that, hey, he had some free time the morning of Thanksgiving Day, so why didn’t we do an hour-long phone meeting then?

I didn’t know whether to be more astonished by someone asking to have a routine, hour-long meeting on Thanksgiving than I did that he hadn’t even acknowledged in the request that there might be something unusual about expecting me to be available on a major national holiday that focuses on friends and family.

It felt awkward to be reminding him that, er, I had plans, so would not be available for a Thanksgiving meeting.

This rant has a happy ending. I don’t believe that Stone’s daughter and her toddler friends are going to grow up to be tyrants and demand that everyone be available to them all the time. They’ll learn that some things are worth waiting for. And that some things, by virtue of being demanded rudely, will cease being available at all.

December 19, 2009

Twitter calms down

Shih Wei points to this SFGate article by Howard Rheingold as the best “why use Twitter” piece she’s seen. What I like about it is that it’s something you could send to a non-Twitter user, even someone completely uninterested in social media, and they’d “get” why many people like Twitter.

As Howard points out at the beginning of the article, Twitter is settling in to the online landscape, and there’s a shakeout happening. The trend-happy types are decamping for the next hot thing, and a core Twitter community is emerging.

I’d been drifting away from Twitter in the past couple of months, using Linkin for professional networking and FaceBook for personal networking. It didn’t help that my Twitter account got hacked last month and I had to grit my teeth and apologize to hundreds of people for the inconvenience spam messages from my hacked account had caused them (it was the first time in more than 15 years online that I’d  been hacked). But the advent of a lists feature in the Twitter interface has made things more manageable and encouraged me to give Twitter another try.

December 18, 2009

Heart-felt gift suggestion

It’s boxy. Yellow and blue. Weighs five pounds. (Why would I give a gift that homely?)

It costs more than $1,000. (Why would I spend that much?)

It might be months before the recipient even opens it up to use it. (Does this woman know what she’s talking about?)

As a matter of fact, I do know what I’m talking about. The bulky, yellow-and-blue item is an automated external defibrillator — a device that really changes lives. Because it saves them.

My client, Joe Hage, the director of marketing communications for Cardiac Science, just sent out an email offering special pricing on Powerheart G3 automated external defibrillators for schools. As of Friday afternoon, he has 19 units left.

Here’s why he’s doing it:

Each year, 7,000 children in the U.S. die from sudden cardiac arrest. The deaths often occur in gym class or on the sports field, where undiagnosed heart conditions first kick in. Sudden cardiac arrest is just what it sounds like: the heart stops beating and the victim collapses. At that point, there’s a rapidly shrinking, 10-minute window in which to get the heart to start beating again before the story ends in serious brain damage or death.

The work Joe does, and the work I do for him, often puts us in the position of interviewing parents who have sent a perfectly healthy child off to school, or to basketball practice, and never seen that child alive again. Everyone involved is distraught — even more so when it turns out that no AED was available.

AEDs don’t guarantee survival, but they sure change the odds. Consider this: The sudden cardiac arrest survival rate in the U.S. is about 5 percent. But a study published in the August 11 issue of Circulation found that in U.S. high schools with AEDs on site, the cardiac arrest survival rate (for adults and children) rises to more than 60 percent.

Joe’s the parent of two little boys. The numbers, and the stories, haunt him.

Joe and I have also had the opportunity to interview parents, teachers, coaches, and school administrators who just can’t stop talking about how amazing it was to save a life using an AED. And we’ve talked with kids like Kaitlin Forbes. She collapsed from sudden cardiac arrest while playing softball and was revived with her school’s AED.

Joe, who donated an AED to his own sons’ school, is offering the remaining 19 Powerheart G3 AEDs for schools at $1,495 each. With every purchase, he’s including a set of pediatric pads ($99) and a wall unit ($189) to keep the AED prominently displayed and easy to access.

Does your child’s or grandchild’s school need an AED? You can reach Joe here.

December 18, 2009

Holiday greetings

There are plenty of good reasons to send holiday greetings to the clients of your small business.

Allena Tapia, the About.com Guide for Freelance Writing, writes that for every Scrooge you might offend (“Bah humbug! Wasting time writing holiday cards when she should be editing my annual report!”) you’ll have a dozen other clients who get the “warm fuzzies.” Or, at the very least, notice that you’re organized enough to do a holiday mailing.

This year I’m sending out a mix of printed cards and email greetings. I was rather astonished to see that I have two significant clients (both with out-of-town companies) for whom I don’t even have snail mail addresses!

December 8, 2009

OK! OK! I’ll blog

I’ve been roundly chided for neglecting my three blogs, but, I tell you, it’s discouraging to forge on in social media activities after this recent survey about Twitter success:

In Part I of “What Gets You Twitter Followers,” Andrew Chapman of Hatmandu.net analyzes the profiles of thousands of Twitterers.

The initial results are not surprising: People who provided a URL, use an avatar, and have a bio or description in their profile have more followers than those who don’t.

But then he began to look at the words used in the Twitters’ profile text. He reports: “The only words in the top 50 or so terms associated with above-average follower counts were: blogger (2323 – remember the average was 1449), artist (1692), girl (1711), fan (1712), author (3681), entrepreneur (2663), director (1683), marketer (2541), expert (4273) and singer (2300).”

What you may have noticed, as I did, is the absence of the word “writer.”

“Although author gets 3681, writer gets only 906 – maybe people see ‘author’ as more established, and writer as more wannabe?” Chapman muses.

The lack of glamour attached to the term “writer” reminded me of a comment made by a literary type I knew in college. We were walking down the street on a cold New England evening after having extricated another friend — an up-and-coming musician — from a crowd of admiring groupies. The aspiring writer was whining.

“It’s not like I can invite people over to my apartment to watch me write,” he fumed.

Now, back to work (blogging on behalf of clients). I promise to resume blogging here on a regular basis. Though if someone were to send a box of chocolates ’round to my dressing room, it might help…

November 20, 2009

Putting a face on swine flu

We’ve all heard of the Amber Alert (named after a 9-year-old kidnap victim in Texas). And most people are familiar with the Brady Bill (named for presidential press secretary Bill Jim Brady, shot during the Reagan assassination attempt) that mandates background checks for gun purchasers. Since 1948, the Jimmy Fund (named after a 12-year-old cancer patient who went on the radio to talk about his disease) has been raising money for pediatric cancer treatment.

It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact. Nonprofit fundraisers know this (Gilda’s Club and the Susan G. Koman Foundation). But government agencies rarely use this dramatic marketing tactic  — even when lives hang in the balance.

Marketer Seth Godin, noting that more than 50 percent of parents in New York City initially kept their children out of the government swine flu vaccine program there, says “If I was marketing the swine flu vaccine, I’d name it after a kid who died last season.”

November 3, 2009

Desk candy

No, not the Halloween leftovers. When I say “desk candy,” I mean really cool, ergonomic office equipment.

OXO Good Grips magnets

OXO Good Grips magnets

An email from Staples today informs me that they now offer a full line of OXO GoodGrips office products.

OXO — the people who brought the smooth-edge (gunk-free) can opener to my kitchen — are now going to expensively restock my desktop. Offerings include the handheld stapler (non-slip grip and 20-sheet capacity); scissors with a box-cutter setting (how well they know me!); a ruler with sides for drawing and cutting; and a push-pin dispenser with a telescoping magnet wand so you can grab pins without having a mini-acupuncture session.

There’s also an intriguing assortment of retractable markers and pens, though nothing to woo me away from the Uni-ball Vision Elite airplane-safe pen.