Support me (or one of the other 250 Write-a-thon participants) as we “write it forward” to make it possible for other writers to attend Clarion West.
The videos of the May 22 Ignite Seattle talks are up on YouTube — 15 5-minute talks (including mine) and one 5-minute wedding. I’ve created a page about my talk on “What […]
Can you imagine a user manual for a product that tells you “If something goes wrong and you try to tell us about it, we won’t believe you. We’ll tell you ‘That’s ridiculous!’?” That’s the message we’re giving young women about their relationships with men.
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to the product, from ads to websites to printed packaging and user manuals. […]
Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.