Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
Support me (or one of the other 250 Write-a-thon participants) as we “write it forward” to make it possible for other writers to attend Clarion West.
The videos of the May 22 Ignite Seattle talks are up on YouTube — 15 5-minute talks (including mine) and one 5-minute wedding. I’ve created a page about my talk on “What […]
Can you imagine a user manual for a product that tells you “If something goes wrong and you try to tell us about it, we won’t believe you. We’ll tell you ‘That’s ridiculous!’?” That’s the message we’re giving young women about their relationships with men.
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to the product, from ads to websites to printed packaging and user manuals. […]