Free, organic marketing — that takes time. But it has at least one advantage: if you build and nurture a good LinkedIn network, the leads that come from it are very well qualified.
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options.
If you come across a detailed, comprehensive testimonial — for an individual or for a company — you can pretty much be assured that it’s well deserved.