We’re being deluged with announcements from organizations about their new programs to benefit people they have previously underserved, ignored, or outright disenfranchised. Many of these announcements are problematic. Here’s why.
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
The agenda for GeekWire Summit (2014) includes panels and presentations with Chris Anderson (no relation) the former editor of WIRED magazine and now CEO of 3D Robotics; Walt Mossberg and Kara Swisher of Re/code; Elissa Fink, CMO of Tableau; John Legere, CEO of T-Mobile; and the U.S. governments top technology official, Steven VanRoekel.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.