John Scalzi has spotted a change in the way we react to viral blog posts: The discussions that used to take place on our blogs are now taking place on Facebook and Twitter. What does this mean?
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
The agenda for GeekWire Summit (2014) includes panels and presentations with Chris Anderson (no relation) the former editor of WIRED magazine and now CEO of 3D Robotics; Walt Mossberg and Kara Swisher of Re/code; Elissa Fink, CMO of Tableau; John Legere, CEO of T-Mobile; and the U.S. governments top technology official, Steven VanRoekel.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.