Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to the product, from ads to websites to printed packaging and user manuals. […]
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.
Pew Internet reports that Facebook is far and away the most popular social media site for adults.