Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
To engage website visitors, shift the focus from what your organization is doing for them to what they can do with your products and services.
Do you patronize a business that steals content?
Marketers have borrowed the FAQ format from instructional websites in the hopes of giving complex, confusing, and discouraging information about their products the appearance of user friendliness.
If you write web content for a living, you need a sense of humor. That’s why I feel confident prescribing Mark Dykeman’s post “The Doctor McCoy Guide to Healing Sick […]