Free, organic marketing — that takes time. But it has at least one advantage: if you build and nurture a good LinkedIn network, the leads that come from it are very well qualified.
The agenda for GeekWire Summit (2014) includes panels and presentations with Chris Anderson (no relation) the former editor of WIRED magazine and now CEO of 3D Robotics; Walt Mossberg and Kara Swisher of Re/code; Elissa Fink, CMO of Tableau; John Legere, CEO of T-Mobile; and the U.S. governments top technology official, Steven VanRoekel.
How much should you expect to pay a freelance writer to do a case study or testimonial?
Are you a victim of age discrimination — or are you a perpetrator? Some of the ugliest and most inaccurate stereotypes about over-50 professionals come from over-50 professionals themselves.
How to avoid taking on clients who are likely to be deadbeats. In my experience, in every instance where a client has received my bill but tried to avoid paying, the signs were there from the very beginning.
A list I follow pointed me to a Jan. 9 article in The New York Times which predicts a new generation that expects instant replies to its queries for information. […]
Pay close attention to each contractor’s ad to figure what they want to know about first — skills or work style.