There are many tricks and tips for marketing success, but most of us quickly get frustrated when what we try doesn’t yield results or doesn’t yield results fast enough. In fact, those tricks often work for great marketers because these folks are strategic in their approach, tireless in their experimentation, quick to bounce back from failure, and relentlessly honest with themselves and with their clients.
For the past six years, I’ve had the privilege of working closely with a leader in the marketing field, Joe Hage of Medical Marcom. I’ve seen Joe work with the CEOs of established international companies and the founders of small businesses and business organizations. I’ve seen Joe harness the power of the ever-changing field of social media (including communities and crowd sourcing) and get down in the trenches to drive traditional marcom projects like rebranding, conferences, and collateral.
If you’re in marketing and looking to improve your game, check out this interview with Joe on MedGadget (he’s currently focusing his work on the medical device industry, where marketing is a very high-stakes game).
If you’re outside the field and think marketing is a lot of fluff, this interview will give you an insight into the discipline and thought that underlies highly effective marketing. (You’ll also see some highly effective marketing at work in Joe’s answers to the interview questions. But of course.)