by Karen Anderson January 27, 2014 1 Communication Marketing Communications Social Media Interview with a great marketer This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.
by Karen Anderson August 22, 2013 1 Freelancing Marketing Communications Writing A tale of 2 testimonials — is one of them yours? How much should you expect to pay a freelance writer to do a case study or testimonial?
by Karen Anderson November 20, 2009 1 Communication Marketing Communications Putting a face on swine flu It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact.