Interview with a great marketer
This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.
Tag: marketing
A tale of 2 testimonials — is one of them yours?
How much should you expect to pay a freelance writer to do a case study or testimonial?
Putting a face on swine flu
It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact.
