2 thoughts on “Social media mistake #1: Fuzzy pink slippers that don’t fit”

  1. I see the same challenges with search marketing (both SEO and SEM). Reasonably sophisticated clients will usually be receptive to an audit, or at least a discussion of the nuances that you touch on. If they aren’t receptive, it’s usually a reflection of more significant obstacles to success.

  2. I find it interesting that some businesses, while they have very sophisticated ad campaigns (radio, print, direct mail), have trouble shifting their strategic thinking to online media. I think in part it’s because the prospect or customer gets to react publicly to the business’ message and that’s just too large of a paradigm shift to handle. Usually it’s the arrival of a marketing person with social media experience that enables them to get moving.

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