Possibly. In SEO-speak, a “skyscraper” is a long, narrow ad that runs at the edge of a web page. “SERP” stands for “search engine results page.” Easy — once you know the buzzwords.
Jargon and buzzwords are proliferating among social media and search engine optimization practitioners, and they serve the same purposes they do in other realms: They provide shortcuts for insiders and they exasperate just about everyone else.
If you’re wondering about things like “link farms” and “splogs,” here’s a quick guide to a few good glossaries of social media and SEO terms:
Social Media Glossary on Socialbrite (“Social tools for social change). Here are the words and phrases used by the professionals and policy types, from “API” to “YouTube” with a convenient hyperlinked index at the top.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained posted by Kip Bodnar on the HubSpot Blog. Here’s where you’ll find explanations of services like Gowalla, Kyte, and MyPunchbowl (but no Evite? Hmm…)
25 Social Media Buzzwords…Explained by Jim Tobin of Ignite Social Media. A two-part article.
SEO jargon busters — a comprehensive list from DailyBloggr. Explains, among other things, latent semantic indexing, an important concept in SEO keywording.