Social Media for PR (a presentation)

For those of you who weren’t at the presentation at the University of Washington last night, a little explanation: Every year I give a short talk to a PR class at the university about social media as it’s used in the PR field. As you might expect, this talk changes rapidly as trends in social media change (Remember when Twitter was the hot, new thing?). This year I nearly entitled it “Social Media for Facebook.”

I promised the class that I’d post the slides from the talk, so here’s the link to the slide presentation in full-size PDF form.

This being a “new-style” presentation, the slides are meant to be used in conjunction with a talk that is pretty much counterpoint: questions for the audience, stories, and case studies. Molly Haas, head of PR for Northwest Folklife, joined me this year and she walked through the slides of Northwest Folklife’s social media presence (2010 contrasted with  2011), talking about what social media had been crafted by her team and what had “just happened.”

This slide deck is illustrated with examples of Northwest Folklife’s social media presence, but I’ve done customized decks for several of my clients and for prospective clients interested in “getting into” social media. As the presentation points out, you don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.

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