Over the weekend John Scalzi analyzed the discussion generated by his post on the presidential candidates, comparing it to discussions of past posts that went viral. What he found revealed a definite shift in the online channels people are using to react to online news and opinion.
Among his findings: Much less of the discussion took place on blogs, and much more occurred via Facebook and Twitter.
What does this mean for those of us who blog? John’s thoughts on that topic are worth reading.