A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Steve Davidson and a team of 50 bloggers have relaunched Amazing Stories magazine as a community site for science fiction fans.
Trends for 2013: Bragging, bluster, and boasting are out. Thoughtfulness, substance, and sustainability are in.
Illustrations have become increasingly important as people find blog content through image-friendly links on Facebook or online periodicals like Seattle Women Daily.
Greetings to all the folks I met at Macworld | iWorld 2012 in San Francisco last week!
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang).
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.