Twitter? (yawn) Don’t bother.

My clients are, of course, anxious to get the most mileage out of their blogs by teasing their posts on Facebook, LinkedIn, and Twitter.

By looking at statistical analyses of the blogs, we can see which of those teases are actually attracting readers. It’ll be no news to anyone that in most cases, the Facebook referrals are on the way up. Referrals from Google searches remain strong, and LinkedIn referrals are stable. But Twitter?

Young businesswoman sitting at desk yawning at Twitter

Are we tired of Twitter? (Photo: iStock)

Hello? Hello? Is anyone using Twitter any more?

I realized with a shock that I’d stopped using Twitter myself. I spend more time scanning Xydo.com (“social news evolved”) and paper.li newsletters (sent to me by email) and visiting Facebook (for community and social information) and LinkedIn (for hardcore professional networking news).

What’s going on with Twitter?

News that in two months Twitter will be injecting un-removable advertising posts into my Twitter stream was the signal that, for my purposes, Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Enough users already are degrading Twitter with 40 posts a day of meaningless marketing babble that managing a Twitter stream has become a royal pain; stuffing advertising into the mix will soon raise stream-quality levels to unacceptable.

One response to “Twitter? (yawn) Don’t bother.

  1. Well, we just used it to successfully find & buy from the Fifty Licks ice cream truck. Not quite dead yet.

    Like

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