Tag Archives: Linkedin

2 keys to great content strategy

The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading

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Filed under Marketing Communications, Social Media, Web Design

Twitter? (yawn) Don’t bother.

Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading

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Filed under Blogging, Marketing Communications, Social Media

Is your website ready for 2011?

Six quick and easy tweaks that can take your website or blog from looking sloppy and out-of-date to savvy and professional. Continue reading

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Filed under Blogging, Marketing Communications, Web Design

A few words about testimonials

If you come across a detailed, comprehensive testimonial — for an individual or for a company — you can pretty much be assured that it’s well deserved. Continue reading

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Filed under Marketing Communications

Twitter calms down

Shih Wei points to this SFGate article by Howard Rheingold as the best “why use Twitter” piece she’s seen. What I like about it is that it’s something you could send to a non-Twitter user, even someone completely uninterested in … Continue reading

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Filed under Online Work/Life, Social Media