All your friends belong to Facebook and LinkedIn

According to the new Pew Internet study, the relative likelihood of social network involvement is unrelated to gender, race/ethnicity, education level, household income, or urbanity.

Screen Shot 2014-09-10 at 2.00.16 PMRely on LinkedIn for professional networking? Have a Facebook account or use Google+?

Chances are most of the rest of your world is right there with you:

The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005, and has seen substantial growth since then. Today, 72% of online adults use social networking sites. Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years. Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13% in the spring of 2009 to 43% now.

—Pew Internet

read the full report

The conclusion: If you’re online, you’re probably on a social networking site.

The Pew Internet report on use of social networks by online adults, based on fresh data from spring 2013,  is fascinating. It shows that the relative likelihood of social network involvement is unrelated to gender, race/ethnicity, education level, household income, or urbanity. According to this chart from the Pew study, about the only differentiating factor is age:

Image

However, the 65+ age group is currently the one in which social network involvement is increasing most rapidly.

Workshops

Back when the U.S. was an agrarian society, schools closed in the summer so students (and teachers) could help with the harvests.

Ironically, this long outdated calendar is what now gives many of us time off in the summer to attend (or teach) workshops.

My friend Mike Schway just posted a video of Cajun grand master Milton Vanicor performing (and teaching) at Fiddle Tunes at Fort Warden. Many of us have been posting pictures of Neil Gaiman reading (and teaching) at the Clarion West Writers Workshop in Seattle. Mike, who players fiddle and accordion, wouldn’t dream of missing Fiddle Tunes. Just as I wouldn’t dream of missing the Clarion West Write-a-thon.

MacVoices: Chuck Joiner and I talk about blogging

Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.

MacVoicesChuck Joiner of MacVoices TV and I have been talking about blogging — the history, the growth, the high points and the Dark Ages. Last week, we got together and recorded a show on that topic.

We started back in the old days — with LiveJournal and the Golden Age of blogging when people found their voices and harnessed the publishing power of the World Wide Web. We talked about the rise and fall of newsreaders, and the effects that newer and nimbler social media platforms have had on the once-mighty blogosphere.

You can listen to (or download) the show online. You’ll also find today’s show on the MacVoices TV page in iTunes.

We’re planning to take a second shot at the topic in a few weeks, this time with some friends who will help us explore the uneasy relationship between journalism and blogging and — a hot topic for Chuck — the impact that SEO has had on blogging. Plus, I’m hoping to get in a segment on people whose blogs have been stepping stones on the way to book publishing.

Your questions and comments can help shape those next conversations. Please leave a message for us on the show’s page at MacVoices.

 

1 terabyte of guilty storage

Be aware: What you save in cash on a yard sale bargain may cost you in karma. This is the story of my new 1-terabyte hard drive.

I don’t feel at all guilty about the new iMac I bought for my office. I am, however, experiencing some real stress about the brand-new 1-terabyte Western Digital hard drive I’m using to handle Time Machine backups for the iMac.

That’s because I only paid $5 for it.

At a yard sale.

Here’s the story:

garage sale writer wayOn a bright sunny Saturday last summer, we were headed off on errands when we detoured to follow a yard sale sign. We found ourselves on a neat little block where the corner house had tables and clothing racks set out. It was a real “chick” yard sale — like a chick flick, but all the squealing is over inexpensive Nordstrom clothing rather than cute guys. Two perky blonde moms with their adorable blond children had set out a sale of gently used clothing, toys, and decor items. Tom, probably with a mind to accruing points so that he could thoroughly  investigate a subsequent yard sale full of DVDs, wandered around while I perused the racks of elegant clothing, looking for something that was not too floral or pastel. As I recall, I found a nice navy blue scarf. I didn’t pay much attention when Tom waved a bright green shrink-wrapped box at me and said “Only five dollars.”

“Sure,” I said, vaguely registering something called “My Book.” I figured it was a kid’s toy of some kind, or perhaps a little gadget for digital photos.

It was only the following day that I saw the “My Book” on our mail table, took a close look, and realized it was a brand-new 1-terabyte hard drive. I looked online and discovered that it sells at places like OfficeMonster for between $125 and $175.

“That much?” Tom marveled. He’d assumed it was something old and out of date.

Obviously, there’d been a terrible mistake at the yard sale. But we couldn’t remember where the yard sale had been. On the way to the store the next day, we drove through the neighborhood where the sale had been, but the sale signs were down and all the neat little blocks looked the same.

So, there we were. With somebody’s expensive hard drive, and a bit of guilt.

But, wait — the story gets worse. Or better, depending on your sense of humor.

A week or two after the yard sale, I was at the local OfficeMonster buying what I always seem to be buying there — HP ink cartridges. I got into the checkout line and sighed. Our local OfficeMonster has a cashier ( let’s call her Brunhilde) who is slow as an ancient laser printer. She asks you if you need any of their weekly specials and goes through each item while you vehemently say “No” to each one. She asks if you have your special coupons — and clucks at you if you don’t. She asks if you have your OfficeMonster Preferred Dinosaur card. And she enunciates every syllable of it all.

The handsome man in front of me in the line looked about ready to strangle Brunhilde. He was clearly in  a hurry. He had only one item on the counter, was waving cash, and his two adorable little blond children were tugging at his leg.

“Daddy, Daddy, Daddy!”

“Daddy’s hurrying,” he told them through clenched teeth, as Brunhilde droned her way through a list of weekly specials.

She finally rang up the purchase, and that’s when I noticed the item the fellow was buying. It was a  bright green shrink-wrapped box. It looked familiar. So, come to think of it, did the two adorable little blond children. I’d seen them, and a 1-terabyte Western Digital hard drive, before. At that yard sale.

I opened my mouth. And closed it. And opened my mouth again. And closed it.

This was tricky. I realized that if I told this man I’d purchased his hard drive at a yard sale a few weeks earlier, I stood a chance of creating a larger problem than I was solving. If he’d been assured by his wife that his hard drive was “probably lost,” and I stepped forward with information that confirmed his darkest suspicions that it had been “lost” in her yard sale — well, things could get ugly. And then there was Brunhilde. Triggering something that would result in her having to void a purchase would hardly make us popular with the long line of OfficeMonster customers already fidgeting behind me.

While I stood there weighing my options, the two adorable blond children were dragging their grouchy dad and his new hard drive out of the store and into the parking lot. Brunhilde had grabbed my ink cartridges and launched into her recitation of the weekly specials. I nodded along, in a daze. To her delight and amazement, I accidentally bought 10 reams of OfficeMonster paper.

At least someone was having a good day.

That night, I told Tom what had happened — and not happened — at the office supplies store.

“Oh my,” was all he said.

I’m now enjoying the 1-terabyte Western Digital hard drive, but remain aware that what I saved in cash I probably spent in karma. So we’ve resolved that the next time we have a yard sale we’ll include one or two really spectacular bargains.

Intentionally.

Age discrimination over 50: Are you a victim — or a perp?

Are you a victim of age discrimination — or are you a perpetrator? Some of the ugliest and most inaccurate stereotypes about over-50 professionals come from over-50 professionals themselves.

I’ve been reading discussions (on LinkedIn:Seattle and other forums) about age discrimination experienced by older professionals — discussions filled with anecdotes about incidents in which a company discouraged, ignored, or rejected a qualified over-50 job applicant for reasons related to their age.

I’m sure that many of the stories are true. And I suspect that, as a contractor, I sometimes lose opportunities based on my age and companies’ stereotypes about people over 50.

However, I’ve been reluctant to get into these discussions. That’s because I don’t have any objective data to bring to the table and posting yet another indignant individual tale of woe just fuels the general climate of self-righteous victimhood.

But now I have something to say. It’s based on reading a recent essay by a man who is well over 50. I’m not going to name the essayist, or even describe the essay in detail. What caught my attention was that at several points in the article the writer referred to himself as “out of date,” “ancient,” no longer active in the field, etc., etc. I realized that if an editor had removed that self-denigration and those apologies, I would have had no idea of the writer’s age. The essay topic itself would have been a logical one for an expert of any age in the field, and the writer’s age had nothing to do with his conclusions, or his ability to reach them.

So, what’s going on here?

Why do I keep encountering older professionals who seem compelled to make age an issue, to describe themselves and their peers over 50 as less technically competent and less intellectually nimble, and to do so at great length. I’m mystified by this stereotyping, and, as someone over 50, I’m annoyed. Because when I go in to talk with a prospective client who is 20 years younger than me, the chances are that they’ve recently encountered someone like the self-deprecatory essayist and are afraid that I’ll go off on a similar tangent.

Or they may have recently attended a professional meeting, like the one I was at last month, at which an older participant made sweeping, derogatory comments about the technical abilities of her over-50 peers.

I'm over 50 and totally confused.
I’m over 50 and a mess.
I'm over 50 and highly competent.
I’m over 50 and competent.

The meeting was a small seminar about new features for some website software we were all using for our businesses. The attendees were asked to introduce themselves. The younger men and women in the room all introduced themselves in a professional manner, describing their businesses and why they were interested in the new software features. But five of the over-50 participants proceeded to describe themselves as being afraid of technology, probably doing the wrong thing, and having no idea of what to do with website software. One woman went on at length about how, “of course, everyone my age is terrified of computers.”

I was embarrassed, and angry.

When the time came for me to introduce myself, I was surprised that I was able to unclench my jaw long enough to say I that I’m a social media communications consultant specializing in online content for technology startups and medical device companies. I left that seminar wondering if it was time to invest in hair dye and Botox.

Before I resort to those, I’m going to make an appeal to my age cohort.

Folks, I’ll be blunt. It’s hard enough dealing with media-fueled societal prejudice against people over 50 without having those of us who should know better mouthing the Madison Avenue script and perpetuating that stereotype. What is the point of running ourselves, and our contemporaries, into the ground?

If you’re having tough time with job interviews, client meetings, or networking events, it’s easy to blame that on age discrimination. But before you do, ask yourself if you are giving people a chance to judge you (and me) on the  basis of professional abilities — or are you frightening them off with your attitude first?

I’m not going to speculate on what’s causing this wave of self-inflicted ageism — there are no doubt many complex factors in play. But I am going to suggest that it stop.

Please get it together. Stop, thinking, acting, and talking as though anyone over 50 in the world of business is a victim. Not only are you sabotaging your own chances of securing good work, you’re taking the rest of us down with you.

It’s better than nagging: A technique for following up on introductions

It’s better than nagging: A technique for following up with qualified prospects.

In the midst of it all, I’m trying out a new technique for wooing customers. I’d been introduced to the MarCom manager at a large company that needs a blog designed, managed, and possibly ghost written — a very promising opportunity for me. I’d sent her a proposal and some samples. She’d responded with interest. But we were having difficulty setting up and doing an actual phone call. She’d cancelled because of some emergencies and didn’t reschedule.

Meanwhile, I was researching the topic of successful B2B blogs for another client and realized that one of the reference articles I’d discovered talked about exactly the marketing problem the prospective client is hoping to solve. (It examined the way that Manpower US had engaged B2B customers by tightly focusing a blog on the topic those customers were most eager to hear about.)

So, instead of whingeing to my prospect that we needed to schedule, I wrote her a note saying I’d been thinking about her project and thought she might like to see what Manpower US had done, providing links to the article.

We’ll see how it works. But I have a good feeling about the technique. At my end, it certainly feels better than nagging.

Update: Two months later I signed a contract with the prospective client.

Social Media Survival presentation

A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.

Last night I spoke about social media at Lee Schoentrup’s class on public relations writing at the University of Washington. This is the sixth year I’ve done the presentation. I think when I started, with blogger Peggy Sturdivant, all we talked about was…blogging.

Six years later, the list of social media tools I cover goes on, and on, and on. While in the past I’ve focused on social media strategies for particular tools, this year I revamped the presentation to focus on the need for a social media strategy that can roll with continuous change. I pointed to trends affecting social media, including:

  • Crowds (crowdsourcing, etc.)
  • Increasing use of mobile devices to create and access social media content
  • The return of organic content after the recent obsession with SEO

It’s clear to me that a social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months. Who knew two years ago that companies would be getting mileage out of Facebook and Pinterest? How many companies are providing a good experience for the growing number of people who visit their blogs (or Facebook and LinkedIn pages) using a smartphone? How many are even aware of the social media consequences (good and bad) of sprinkling “Like” and “Share” buttons around their web pages?

I changed the topic of the presentation from “Social Media Success” to “Social Media Survival.” It’s a jungle out there.

Members of the UW class who would like to download a PDF of the Keynote presentation will find it here: SME – UW – 2013.

The 5 warning signs of deadbeat clients

How to avoid taking on clients who are likely to be deadbeats. In my experience, in every instance where a client has received my bill but tried to avoid paying, the signs were there from the very beginning.

bill for deadbeat clientRecently I’ve been in a discussion with colleagues about how to deal with clients who don’t pay your invoices on time (or at all). It’s an upsetting topic. You’ve worked with someone on a project, you’ve established what you thought was a decent relationship, you’ve given them good work, on time — and then they ignore your bills.

Of course, in some cases it’s just a matter of reminding them, or asking the right person, and you get your check in the mail. But other times, weeks roll by, emails go unanswered, and you reach the inescapable conclusion that you’ve been “stood up.”

I’ve discovered that people react in all sort of ways to a client’s deliberate failure to pay up. In my case, I feel insulted. I feel angry. And I feel even angrier when I realize that I now have to invest time trying to collect my money.

I’ve faced up to the fact that it’s much easier simply to avoid taking on clients who are likely to be deadbeats. In my experience, in every instance where a client has received my bill but tried to avoid paying, the warning signs were there from the very beginning. At least one, and usually two, of the following factors were in play:

  • Inexperience. The client is a sole proprietor with no previous business experience (they had always worked in a  corporate environment where they never had to think about expenses). They have no office manager, no bookkeeper, no budget, and no established system for paying clients.
  • Cluelessness. The client offers a touchy-feely service like “positive visualization.” For whatever reason, I’ve had two personal growth coaches attempt to ignore my bills for web content writing — even though they were using my content on their sites.
  • Delusions. The client is a technology startup. When I quoted my rates, they tried to talk me into a fancy title and ownership of some unspecified “share” of their “sure-fire” company.
  • Shady business. There is very little evidence of the people, or their company, online (by Googling names and email addresses). It’s as if they’d landed from Mars. When I check the state government’s online public records of business licenses and registered corporations, there is no record of the company, or the records connect back to an off-shore corporation.
  • Lack of authority. The person who is contracting with me to do work for a large, legitimate company  is himself (or herself) a contractor rather than a company employee. When my bill is ignored, they’re sympathetic but have no authority to enforce my contract with the company or get me paid.

In the more than 20 years that I’ve been a contractor and freelance writer, I’ve encountered all of these situations. Yes, you should always have a contract or a memorandum of understanding with a client, but only if you are prepared to go to small claims court (for a small invoice) or hire a lawyer (for a large invoice) to get your money. (I am, and I have. But that’s another story.)

I’ve learned the hard way that it’s better just to pick the right clients in the first place.

Three tools for getting a head start on the new year

tree snowThank you so much for following Writer Way in 2012. Thanks for your comments and feedback, and for telling friends who are interested in writing and online communications about the blog.

Like everyone else, I’m crazy busy (or at least I think I am). I’d like to work more efficiently in 2013, so I’m collecting a few tools I believe will help me do that. Here’s what I’ve come up with, thus far:

  • A cheat sheet for sizing images for Facebook, Google+, YouTube, LinkedIn, and Twitter. (Courtesy of econsultancy.com)
  • Free project management software. I like the old-fashioned GANTT chart for trying to visualize and analyze who’s doing what, when, and which projects and tasks are interdependent. GanttProject lets you do that — so you can stop trying to run projects with Excel.
  • Inexpensive time-tracking, expense-tracking, and invoicing software (cloud-based). While I wouldn’t call Harvest elegant, I’d say it’s surprisingly full-featured and easy to use. For $12 a month, I get a system that lets me handle an unlimited number of clients, projects, and invoices — plus I can access the Harvest site from a browser or an iPhone/iPad app. (There’s even a free version that lets you track time and do invoicing for two projects — a great way to find out if Harvest is for you.)

Try ’em out. Let me know what you think — and what else you find that helps you get work done.

Happy Holidays! See you in 2013.

— Karen

Eww! Gross! Time for remedial social media training

Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.

How would you feel about seeing the photo and comment below posted to the Facebook page of a major company or organization with which you did business?

plant growing out of a sink drain
Post, and comments, from a company’s official Facebook stream. No, this company is not in the plumbing, cleaning, or gardening business.

No, this was not posted by an employee to his or her personal Facebook page. This was posted by one of the social media team to the clearly identified corporate Facebook page, from which it propagated onto the news feeds of thousands of followers.

(Note: The organization is not a plumbing repair, house cleaning, or gardening business.)

Anybody think it’s clever, or a good idea? If so, please weigh in with a defense immediately. Go ahead and tell me what a humorless, un-hip old fogey I am!

I just can’t figure out why a member of the social media team would want a few thousand customers to walk around with this image of the organization’s offices in their heads.

Really. I am trying  my damnedest to figure out some rationale for this, but the nicest comment I can think of is, well, maybe it would have looked better if the picture were an Instagram shot.