It’s cold and lonely on the cutting edge. But some people like to be there. Like my hip friend who sniffed that “nobody cool uses Facebook any more.” (Shades of Yogi Berra’s “Nobody goes there anymore. It’s too crowded.”)
Cool be damned.
The latest report from Pew Internet shows that as of September 2013, 71 percent of online adults use Facebook. Compare that to adult use of other social networking platforms (Twitter, LinkedIn, Pinterest and Instagram), which Pew says hovers between 17 and 22 percent.
So we would like to focus our social media marketing efforts…where?
Actually, you can easily cover all the bases — Facebook and many more— by blogging your message. Then use your blogging software’s Publicize feature to send a linked excerpt of the blog post to Facebook, Twitter, LinkedIn and more. Metrics software such as StatCounter, Google Analytics, or a built-in statistics program like the one in WordPress will tell you which social media platform brings the most click-throughs to your original content.
Just curious — did you come to this post from one of those platforms?