You couldn’t do better than to follow the experiences of noted author Scott Berkun as he steps away from traditional publishing and releases his latest book, Mindfire, through the self-publishing route.
Is self-publishing for you? Keep in mind that Scott is not only an experienced writer (The Myths of Innovation, Making Things Happen), he’s an experienced public speaker and an extroverted self-promoter. (I had the pleasure of speaking at Ignite Seattle with Scott, and attending a session he did at Seattle Mind Camp.)
You can catch up with Scott on his blog — which, by the way, was the testing ground for much of the material that appears in the book. In recent posts he talks about:
- Why he gave the book away for free for 48 hours (via his website)
- What he learned from Phil Simon, self-published author of The New Small
- How he raised money to support the Mindfire book project
- How do you get wise? The story of Mindfire (scottberkun.com)