Direct marketing: Let’s test the “old school” approach

Tell the truth. Always.

Research your product completely. Provide reasons-why copy.

photo of Joe Hage

Joe Hage

photo of Claude Hopkins

Claude Hopkins

Medical marcom expert Joe Hage turned back the clock by rewriting a pitch to prospects in the style of Claude Hopkins, the father of direct marketing.  Hopkins advocated concepts like truth in marketing and a detailed explanation of benefits.

Joe’s “new” pitch is certainly different. Do you think it’s effective? Let Joe know.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.