Marketing Communications Online Work/Life

Direct marketing: Let’s test the “old school” approach

Joe Hage tests the "old school" approach to direct marketing. What do you think?

Tell the truth. Always.

Research your product completely. Provide reasons-why copy.

photo of Joe Hage
Joe Hage
photo of Claude Hopkins
Claude Hopkins

Medical marcom expert Joe Hage turned back the clock by rewriting a pitch to prospects in the style of Claude Hopkins, the father of direct marketing.  Hopkins advocated concepts like truth in marketing and a detailed explanation of benefits.

Joe’s “new” pitch is certainly different. Do you think it’s effective? Let Joe know.

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