What’s next for tech blogging?
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang).
Month: December 2011
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.
