Why you want to know about Quick Response codes

Did your last poster, flier, ad, or brochure have a QR (Quick Response) code?

If not, listen up and find out what these little square code boxes can do for your event or organization.

Let’s start with the great news: The (web-based) tools for generating QR codes are free. You can find out lots more about the do’s and don’ts of creating QR codes in this article from Search Engine Watch.

Now that we’re past that barrier — why would you want to add this extra step to your design process? Here are two of the reasons:

• QR codes are the vital link between print media and electronic information. They allow you to embed information — such as the URL of a web page — in a QR code (a 2 dimensional bar code). Anyone with a smartphone (with a free app such as Qrafter) can scan the QR code and translate it into text, a hyperlink, a phone number, an email address, etc.

• Think of all the things someone looking at your poster or ad might ask about your event that can’t be handled by the print version. What’s the hour-by-hour schedule? Are there still tickets available?

Chances are you’re seeing QR codes in more and more places these days. One of the coolest uses is business cards — instead of typing someone’s business card info into your electronic contacts program, or relying in a specialized smart scanner, you can scan a QR code that contains the contact information in vCard or meCard format.

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