Goals: Mission critical

Grappling with issues of goal-setting and self-motivation? Jim Benson offers some insight into the relationship between our actions and our goals

Coincidentally, I was talking with a friend who’s looking for contract work about the mission of my writing business. I asked him to guess what my mission statement is, and he replied “to provide high-quality writing products for clients you enjoy working with.”

But that’s only half of it.

The part he couldn’t come up with was the first half of the mission. The complete statement is: “To support myself by providing high-quality writing products for clients I enjoy working with.”

That’s a mission statement. Without the first half, it’s just a martyrdom statement. And I have seen too many small businesses march off under that type of banner, never to be seen again.