Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Karen G. Anderson, writing and content strategy
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
The videos of the May 22 Ignite Seattle talks are up on YouTube — 15 5-minute talks (including mine) and oneContinue Reading
Can you imagine a user manual for a product that tells you “If something goes wrong and you try to tell us about it, we won’t believe you. We’ll tell you ‘That’s ridiculous!’?” That’s the message we’re giving young women about their relationships with men.
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to theContinue Reading
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.