Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Category: Communication
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
Take it from whence it comes
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Before you fall in love with your business card
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories. They’re what people remember
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
What’s next in website design? Scroll down to see
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
Ignite Seattle — 15 talks and one wedding
The videos of the May 22 Ignite Seattle talks are up on YouTube — 15 5-minute talks (including mine) and oneContinue Reading
Misogyny and messaging: Where it’s coming from
Can you imagine a user manual for a product that tells you “If something goes wrong and you try to tell us about it, we won’t believe you. We’ll tell you ‘That’s ridiculous!’?” That’s the message we’re giving young women about their relationships with men.
Getting control of your content: The Language of Content Strategy
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to theContinue Reading
Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
