It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s still back in the old days when you could win at […]
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went off and did some research on About pages (specifically for small-business websites). I found […]
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.