A shout-out to LinkedIn — and my colleagues
Free, organic marketing — that takes time. But it has at least one advantage: if you build and nurture a good LinkedIn network, the leads that come from it are very well qualified.
Category: Communication
Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. ThisContinue Reading
Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s stillContinue Reading
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went offContinue Reading
Take it from whence it comes
I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Before you fall in love with your business card
Before you fall in love with your business card — is it readable by an OCR scanner? High-drama design can often result in low impact.
Stories. They’re what people remember
Stories are powerful. Stories are what people remember. So why don’t more organizations harness the power of their stories?
