I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who’s contributing genuine, new, first-hand information to the world and who’s just trying to get people to join an angry mob.
Suddenly, they’re everywhere. Websites with big, bold home pages. Big headlines. Big, colorful backgrounds that evoke posters. No sidebars, ever. Want more information? Start scrolling, scrolling, scrolling.
Can you imagine a user manual for a product that tells you “If something goes wrong and you try to tell us about it, we won’t believe you. We’ll tell you ‘That’s ridiculous!’?” That’s the message we’re giving young women about their relationships with men.
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.