Some big-picture perspectives on doing social media:
How Social Media Marketing Is Like Yoga. Julia Campbell with observations such as “You must do both correctly, and often, to get results.”
How Social Media is Just Like Yoga. (Acceptance: “If you can’t get your ankle behind your ear, so be it.”)
Social Media Is The New Authentic. Josh Pollock of The Magazine of Yoga calls social media “speaking and listening with emotional intelligence.”