Old media 1, Amazon 0

Three reasons to read novelist John Scalzi’s color commentary on the Amazon vs. Macmillan catfight this weekend:

1. You followed the Tweets and blog posts documenting the mysterious disappearance of one-sixth of Amazon.com’s books (those published by Macmillan) from the website Friday evening and want to know what was going on behind the scenes.

2. You tried to ignore the back and forth, but want to know how it ended and why.

3. You are a public relations or marketing professional and you want to follow along as Scalzi documents all the ways that Amazon set the scene for a PR disaster and  made things worse every single step of the way.

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