Some of the work I do involves helping clients figure out how to blog for their businesses or “ghost blogging” for them (in cases where the primary purpose of the blog is to generate a steady flow of fresh content for search engine optimization).
If you blog for your own business, for a client, or just for fun, it’s worth checking out the “7 Dark Truths” about blog subscribers (i.e., your steady audience) written by Nick Cernis of Put Things Off for ProBlogger.
The truths aren’t really all that dark (well, maybe #2 is) but they make the point that blog traffic doesn’t just happen. You have to invite it.
