I’ve been roundly chided for neglecting my three blogs, but, I tell you, it’s discouraging to forge on in social media activities after this recent survey about Twitter success:
In Part I of “What Gets You Twitter Followers,” Andrew Chapman of Hatmandu.net analyzes the profiles of thousands of Twitterers.
The initial results are not surprising: People who provided a URL, use an avatar, and have a bio or description in their profile have more followers than those who don’t.
But then he began to look at the words used in the Twitters’ profile text. He reports: “The only words in the top 50 or so terms associated with above-average follower counts were: blogger (2323 – remember the average was 1449), artist (1692), girl (1711), fan (1712), author (3681), entrepreneur (2663), director (1683), marketer (2541), expert (4273) and singer (2300).”
What you may have noticed, as I did, is the absence of the word “writer.”
“Although author gets 3681, writer gets only 906 – maybe people see ‘author’ as more established, and writer as more wannabe?” Chapman muses.
The lack of glamour attached to the term “writer” reminded me of a comment made by a literary type I knew in college. We were walking down the street on a cold New England evening after having extricated another friend — an up-and-coming musician — from a crowd of admiring groupies. The aspiring writer was whining.
“It’s not like I can invite people over to my apartment to watch me write,” he fumed.
Now, back to work (blogging on behalf of clients). I promise to resume blogging here on a regular basis. Though if someone were to send a box of chocolates ’round to my dressing room, it might help…