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Death in the age of Facebook

Over at Greystone.Net, the communications team was trying to figure out the appropriate way to note employee deaths on a company website. Who should write the notice? Should comments be invited? If so, how should comments be screened to avoid inappropriate ones?

Greystone.Net is a consulting firm specializing in online communications for healthcare organizations. Their senior VP, Neal Linkon, posed the questions to other communications professionals online. The responses were thoughtful, and illuminating. Everyone agreed that there should be employee obituaries, but there were a number of caveats about how it should be done.

I thought it was great that they shared the results of their research on their blog.

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