Communication Creativity

When the saint comes marching in

Englishman offended by the municipal authorities' decision to "dumb down" his street's name (from "St. John's Close" to "St. Johns Close") he returned his local street signs to the proper singular possessive — using paint and a paint brush.

I’ve studied with two of the best news editors who ever lived (the late Tim Cohane and Irv Horowitz) and worked under some pretty damn good ones.

So my hat is off to Stefan Gatward, of Tunbridge Wells, England. According to this UPI report, Mr. Gatward was so offended by the municipal authorities’ decision to “dumb down” his street’s name (from “St. John’s Close” to “St. Johns Close”) that he returned his local street signs to the proper singular possessive using paint and a paint brush.

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