To engage website readers, replace “we” with “you”
To engage website visitors, shift the focus from what your organization is doing for them to what they can do with your products and services.
Month: October 2012
How to lose at the social media game
Neglected social media accounts can tarnish an organization’s reputation.
Thoughts on managing a CaringBridge site
Tom Whitmore’s experiences administering a CaringBridge site for a friend who suffered a stroke led him to reflect on the principles of effective crisis communication.
