by Karen Anderson October 31, 2012 1 Communication Marketing Communications Web Content Writing To engage website readers, replace “we” with “you” To engage website visitors, shift the focus from what your organization is doing for them to what they can do with your products and services.
by Karen Anderson October 4, 2012 Number of comments0 Communication Marketing Communications Social Media How to lose at the social media game Neglected social media accounts can tarnish an organization’s reputation.
by Karen Anderson October 3, 2012 13 Communication Thoughts on managing a CaringBridge site Tom Whitmore’s experiences administering a CaringBridge site for a friend who suffered a stroke led him to reflect on the principles of effective crisis communication.