The “done” list

Most of us talk a lot about our “to do” lists, but not much about our “done” lists.

Most of us talk a lot about our “to do” lists, but not much about our “done” lists.

But science fiction author David Levine and marketing ninja Seth Godin are known for publishing their “done” lists. (Here’s Seth’s for 2010.)

I find that a “done” list is a great baseline for creating a better “to do” list for next year. What do I wish I had done? What do I wish I had done more of? What do I wish I’d done differently?

Here’s my 2010 “done” list:

  • Wrote a successful grant for the Clarion West Writers Workshop.
  • Wrote my first ebook, Take Control of iPhone Basics, published as part of the Take Control ebooks series in October, and launched the blog iPhone 4 Tips.
  • Appeared on two radio shows (MacVoices and Tech Night Owl) to promote the ebook.
  • Rejoined the Northwest Folklife board, filling the unexpired term of the late Warren Argo, and took United Way’s training for board members.
  • Wrote a website for a state government agency using “Plain Talk” standards.
  • Wrote six humor columns for a membership publication.
  • Wrote more than 100 blog posts, op-ed pieces, brochures, profiles and case studies for clients.
  • Took fiction writing workshops taught by Ellen Klages and Mary Robinette Kowal, and submitted two stories to magazines.
  • Worked as a volunteer at the Fremont Solstice Parade and conducted training for Northwest Folklife greeter/fundraisers.

Nearly every “done” on the list had a significant obstacle — from mastering new technology to dealing with difficult people — I had to overcome. In every case, the earlier and more thoughtfully I tackled the obstacle, the better the result.

A big thank you to the people who offered me the challenges, the people who mentored me through them, and the people who were there to celebrate with me when I finally crossed the finish lines.

Is your website ready for Facebook?

Find out why many organizations that crave Facebook publicity aren’t yet putting their best face forward.

Isn’t it great that your customers and clients on Facebook can add a link, complete with images, that people can use to get to your website?

In theory, yes. But in reality, it turns out that many organizations that crave Facebook publicity aren’t yet putting their best face forward.

When well-meaning Facebook members write a nice note and link to your website’s URL, they may discover that the array of your images they can use to illustrate the Facebook post are just plain weird. Instead of a photo of your logo, or the image that accompanied your latest blog post, they get a choice of irrelevant logos of your partner agencies, or third party ads, from ‘way down at the bottom of your home page.

If you test this website, you'll see this image.

It’s easy to test your website’s Facebook readiness. Give it a try.

Fixing the problem may involve a little experimentation — particularly because Facebook doesn’t immediately register changes you make to your page. But it’s worth putting in some work on the process — if you want to get the most mileage out of Facebook publicity.

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