There are plenty of good reasons to send holiday greetings to the clients of your small business.
Allena Tapia, the About.com Guide for Freelance Writing, writes that for every Scrooge you might offend (“Bah humbug! Wasting time writing holiday cards when she should be editing my annual report!”) you’ll have a dozen other clients who get the “warm fuzzies.” Or, at the very least, notice that you’re organized enough to do a holiday mailing.
This year I’m sending out a mix of printed cards and email greetings. I was rather astonished to see that I have two significant clients (both with out-of-town companies) for whom I don’t even have snail mail addresses!