For the UW PR class

This evening I had the pleasure of doing a presentation on social media for public relations at Lee Schoentrup’s class at the University of Washington. This is the fourth year I’ve presented, and each year I’m astounded at

• how rapidly the field of social media is changing

• how much more sophisticated social media tools have become

• and how the need for a social media strategy remains key to any social media efforts

I’m attaching the PDF Anderson_UW_preso for students in the class who’d like access to the notes. Others are welcome to read the PDF, but keep in mind it’s not for re-publication or use by others.