Will people scroll to read “below the fold”?

this article by UI expert Melissa Tarquini sheds light on how people read online.

Yes — if what you’ve put above the fold has engaged their attention.fold

Thanks to milhaus12 for pointing me to this article by UI expert Melissa Tarquini on how people read online. Apparently if you place an image on the fold so that only half of it is visible, people are more likely to scroll down to resolve the image and read on.