Off pitch

The excellent email newsletter Get to the Po!nt showcased a couple of marketers who pitched their story to the media via a handwritten note—more specifically, a digital photo of a handwritten note.

Clever idea, I thought. But when I clicked to read the note introducing Getting to First Base, a Social Media Marketing Playbook, I was less than impressed with their execution.

There are better ways to get to first base than on a grammatical/spelling error.

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