If you write or send marketing emails, read this

My colleague Joe Hage dissects and analyzes an email blast from a conference organizer to prospective attendees:

• Subject line
• Sender address
• Recipient address
• What happens when the recipient replies
• The email content itself

Everything was wrong.

Read Joe’s analysis so this mess won’t happen to you. (Fortunately, it won’t happen to the conference organizer again, either. He’s getting advice from Joe.)