Social Media

Social media tips — from 1966

A social media study from 1966 explains word of mouth persuasion.

David Aaker, blogging for the the Harvard Business Journal, brings back into the spotlight Ernest Dichter’s classic study on word of mouth persuasion — nearly 50 year’s after Dichter’s original findings appeared in the same publication.

Aaker’s article explains why they still hold true today.

0 comments on “Social media tips — from 1966

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: