Social Media

Social media tips — from 1966

A social media study from 1966 explains word of mouth persuasion.

David Aaker, blogging for the the Harvard Business Journal, brings back into the spotlight Ernest Dichter’s classic study on word of mouth persuasion — nearly 50 year’s after Dichter’s original findings appeared in the same publication.

Aaker’s article explains why they still hold true today.

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