Tag Archives: Web Content

Fake FAQs

Marketers have borrowed the FAQ format from instructional websites in the hopes of giving complex, confusing, and discouraging information about their products the appearance of user friendliness. Continue reading

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Filed under Marketing Communications, Web Content

Where no content has gone before

If you write web content for a living, you need a sense of humor. That’s why I feel confident prescribing Mark Dykeman’s post “The Doctor McCoy Guide to Healing Sick Content.”

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Filed under Blogging, Web Content, Writing