Tag Archives: Twitter
What’s next for tech blogging?
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang). Continue reading
Filed under Blogging, Social Media
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence. Continue reading
Filed under Marketing Communications, SEO, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
Corporate bloggers: Stop competing against Perez Hilton
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading
Filed under Blogging, Communication, SEO, Social Media
Twitter as paperboy: The role of distribution in online publishing
Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing. Continue reading
Filed under Social Media, Web Content
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Stop! Don’t go near social media without a strategy
Develop a social media strategy first, and you’ll save time and money on implementation. Continue reading
Filed under Marketing Communications, Social Media
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
Are you ready to have a great website?
You won’t get a great website until your company is ready for website greatness. Continue reading
Filed under Communication, Social Media, Web Design
Book review: The definitive guide for businesses that Tweet
The Definitive Twitter Guide is a must-have for contemporary marketers. Author Shannon Evans provides a substantive, thoughtful description of how the market has evolved to a place in which 140-word messages, carefully crafted and frequently sent, can establish, communicate, and reinforce a company’s reputation. Continue reading
Filed under Marketing Communications, Social Media
