Tag Archives: Social Media

Are you ready to have a great website?

You won’t get a great website until your company is ready for website greatness. Continue reading

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Filed under Communication, Social Media, Web Design

Book review: The definitive guide for businesses that Tweet

The Definitive Twitter Guide is a must-have for contemporary marketers. Author Shannon Evans provides a substantive, thoughtful description of how the market has evolved to a place in which 140-word messages, carefully crafted and frequently sent, can establish, communicate, and reinforce a company’s reputation. Continue reading

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Filed under Marketing Communications, Social Media

A few notes on social media

Karen Anderson’s presentation on social media for the Public Relations Writing class at the University of Washington. Continue reading

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Filed under Marketing Communications, Social Media

Social media: Lots of fire, no works

Scot Berkun throws much needed cool water onto the bonfire of “social media” hype. Some good ideas to take with you into the holiday weekend. Continue reading

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Filed under Social Media

Speed, transparency, and the long tail

Tomorrow I’ll be talking about PR and social media to another communications class at the University of Washington. This time, it’s an undergraduate class. I’m going to hit many of the points I did in my earlier presentation to students … Continue reading

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Filed under Blogging, Communication, iPhone, Social Media, Writing

Way beyond blogs

A year ago, Peggy Sturdivant, a Seattle neighborhood news blogger, invited me to do a joint presentation for a PR class (the PR Certificate program) at the University of Washington. We’ve been invited back to present again this year, and, … Continue reading

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Filed under Blogging, Marketing Communications, SEO, Social Media, Web Content