Tag Archives: Social Media
Social media mistake #1: Fuzzy pink slippers that don’t fit
Don’t settle for a generic “social media package.” If you don’t know your social media needs and budget, a social media audit will help you find out. Continue reading
Filed under Social Media, Web Content
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence. Continue reading
Filed under Marketing Communications, SEO, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
Twitter as paperboy: The role of distribution in online publishing
Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing. Continue reading
Filed under Social Media, Web Content
2 keys to great content strategy
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading
Filed under Marketing Communications, Social Media, Web Design
Social media tips — from 1966
A social media study from 1966 explains word of mouth persuasion. Continue reading
Filed under Social Media
Swatting the social media buzzwords
Here’s a quick guide to some good glossaries of social media and SEO terms. Continue reading
Filed under Marketing Communications, Social Media
The social media strategist’s guide to the Geosocial Universe
This profile of the current geosocial universe will help you plan your social media strategy. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Stop! Don’t go near social media without a strategy
Develop a social media strategy first, and you’ll save time and money on implementation. Continue reading
Filed under Marketing Communications, Social Media
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
